There are years that feel like hinges in history—moments when the world cracks open, when joy and grief coexist so loudly that you can’t ignore either one.
1968 was one of those years.
And whether we’re ready to admit it or not, so is now.

The Best of Times – Worst of Times – 68 Rugby Collection was born from that tension. Not nostalgia. Not trend-chasing. But recognition.

Because history doesn’t repeat itself cleanly.
It rhymes.

1968: Love, Revolution, and the Cost of Truth

The late 1960s were wrapped in idealism. Free love. Communes. Music festivals. Civil rights marches. A generation that believed—deeply—that the world could be reshaped through consciousness, community, and courage.

But that hope came at a brutal cost.

John F. Kennedy was assassinated in 1963.
Medgar Evers was murdered that same year.
Malcolm X was killed in 1965.
Martin Luther King Jr. was assassinated in 1968.

Each death sent a clear message: challenging power has consequences.

And yet, the movement didn’t stop.

People kept marching.
Kept speaking.
Kept creating.

That duality—beauty and devastation, belief and betrayal—is woven directly into this collection. The structured rugby silhouettes reference discipline and order. The patchwork plaids disrupt it. The red, white, and blue isn’t patriotic theater—it’s a question mark.

The Present Moment: A Familiar Fog

Fast forward to today.

We are once again living inside contradiction.

We are more connected than ever—and more divided.
We are drowning in information—and starving for truth.
We are told everything is fine while living through inflation, censorship, war, and psychological exhaustion.

Voices across the political and cultural spectrum are being deplatformed, demonized, or dismissed. Narratives are curated. Questions are reframed as threats. Dissent is labeled extremism.

And many people feel something eerily familiar: gaslighting.

Just as unanswered questions lingered around JFK’s assassination, today we are asked to “move on” before clarity arrives. To trust institutions that increasingly demand obedience rather than accountability.

Meanwhile, wars unfold on multiple fronts around the world, pulling resources, attention, and lives into conflicts most civilians never voted for.

This is not paranoia.
It’s pattern recognition.

Eight Pieces, One Story

This collection includes eight pieces, each intentionally designed to reflect a stage of awareness:

• Quarter-zips that feel like armor—soft on the inside, resolute on the outside

• Wide-leg pants and joggers that ground the body while allowing movement

• Cardigans and cropped silhouettes that blur gender, era, and expectation

Together, they tell a story of celebration, realization, and awakening.

Celebration of how far we’ve come.
Realization of what’s being repeated.
Awakening to the responsibility of now.

This is not protest clothing.
It’s conscious clothing.

The Age of Aquarius Was Never About Escapism

The Age of Aquarius has often been misunderstood as a dreamy, detached ideal. But at its core, it represents truth, decentralization, and collective awareness. It asks us to question hierarchy, challenge false authority, and reclaim personal sovereignty.

That’s uncomfortable work.

It always has been.

The hippie era wasn’t just flowers and music—it was surveillance, infiltration, and resistance. Today’s version just happens online, in algorithms and shadow bans instead of manila folders.

Different tools. Same struggle.

Wearable Art for Real Life

The Best of Times – Worst of Times – 68 Rugby Collection isn’t asking you to pick a side.
It’s asking you to stay awake.

To remember that joy and vigilance can coexist.
That comfort doesn’t have to mean complacency.
That fashion can still carry meaning without shouting.

History isn’t over.
It’s unfolding.

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